ThredUp is a online retail resale company who my professor, Dr. Hoy from the University of Tennessee, decided to focus on for our class in the Fall of 2018. Because of this choice, we were privelaged to extensively research the online retail market, analyze ThredUp's competitors in the marketshare, and conduct primary research within their target audience. Furthermore, we created a campaign which spoke to the TA, and produced copy including slogans, hashtags, and scripts. Please take a moment to look at the final campaigns book in which we worked so very hard over a full semester.